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  3. 1 Economics, finance, business and management  Business and management  Sales and marketing

Sales and marketing Books

We found 638 Books for palgrave macmillan

Cross-Cultural Personal Selling: Agents' Competences in International Personal Selling of Services

Cross-Cultural Personal Selling: Agents' Competences in International Personal Selling of Services

Antczak, Anna ; Sypniewska, Barbara A.
Palgrave MacMillan, Paperback, New

NZ$ 133.03
Entrepreneurs Navigating a Universe of Disruption

Entrepreneurs Navigating a Universe of Disruption

Reed, Gerard Anthony
Palgrave MacMillan, Hardcover, New

NZ$ 242.51
Advertising Management: Concepts, Theories, Research and Trends

Advertising Management: Concepts, Theories, Research and Trends

Rabindranath, Manukonda ; Singh, Aradhana Kumari
Palgrave MacMillan, Hardcover, New

NZ$ 315.50
Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

Hard Looks: Masculinities, Spectatorship and Contemporary Consumption

Sean Nixon
Palgrave Macmillan, 1996, Paperback, New

NZ$ 123.91
International Business: Economics and Anthropology, Theory and Method

International Business: Economics and Anthropology, Theory and Method

Peter J. Buckley
Palgrave Macmillan, 1998, Hardcover, New

NZ$ 224.27
Managing Online Reputation: How to Protect Your Company on Social Media

Managing Online Reputation: How to Protect Your Company on Social Media

Pownall, Charlie
Palgrave MacMillan, Paperback, New

NZ$ 76.70
Consumer Brand Relationships: Meaning, Measuring, Managing

Consumer Brand Relationships: Meaning, Measuring, Managing

Fetscherin, M. ; Heilmann, T.
Palgrave MacMillan, Hardcover, New

NZ$ 224.27
Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Rajagopal
Palgrave MacMillan, Hardcover, New

NZ$ 224.27
Political Branding Strategies: Campaigning and Governing in Australian Politics

Political Branding Strategies: Campaigning and Governing in Australian Politics

Downer, Lorann
Palgrave MacMillan, Hardcover, New

NZ$ 133.03
Advertising and Democracy in the Mass Age

Advertising and Democracy in the Mass Age

Qualter, Terence H.
Palgrave MacMillan, Paperback, New

NZ$ 224.27
The Superpromoter: The Power of Enthusiasm

The Superpromoter: The Power of Enthusiasm

Vogelaar, R.
Palgrave MacMillan, Paperback, New

NZ$ 123.91
Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Wine Brands: Success Strategies for New Markets, New Consumers and New Trends

Resnick, E.
Palgrave MacMillan, Paperback, New

NZ$ 123.91
E-Roadmapping: Digital Strategising for the New Economy

E-Roadmapping: Digital Strategising for the New Economy

Bornheim, S.
Palgrave MacMillan, Paperback, New

NZ$ 123.91
The Nature of Marketing: Marketing to the Swarm as Well as the Herd

The Nature of Marketing: Marketing to the Swarm as Well as the Herd

Brymer, C.
Palgrave MacMillan, Paperback, New

NZ$ 105.85
Public Relations for Asia

Public Relations for Asia

Morris, T. ; Goldsworthy, S.
Palgrave MacMillan, Paperback, New

NZ$ 113.74
Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects

Perna, A. ; Baraldi, E.
Palgrave MacMillan, Paperback, New

NZ$ 224.27
Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan

Consumer Casualties: Exploring the Economics of Habit, Information, and Uncertainty in Japan

Wan, J.
Palgrave MacMillan, Paperback, New

NZ$ 224.27
drivers of global business success: lessons from emerging markets

drivers of global business success: lessons from emerging markets

bilgin, f. zeynep
palgrave macmillan, 2005, New

NZ$ 225.83
advertising as multilingual communication

advertising as multilingual communication

kelly-holmes, helen
palgrave macmillan, 2005, New

NZ$ 123.91
Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

Kuchinka, P.
Palgrave MacMillan, Hardcover, New

NZ$ 224.27
Competitive Branding Strategies: Managing Performance in Emerging Markets

Competitive Branding Strategies: Managing Performance in Emerging Markets

Rajagopal
Palgrave MacMillan, Hardcover, New

NZ$ 260.76
Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade

Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade

Ryding, Daniella ; Henninger, Claudia E. ; Blazquez Cano, Marta
Palgrave MacMillan, Paperback, New

NZ$ 388.48
Financial Dimensions of Marketing Decisions

Financial Dimensions of Marketing Decisions

Stewart, David W.
Palgrave MacMillan, Paperback, New

NZ$ 388.48
Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks

Customer-Supplier Relationships in B2B: An Interaction Perspective on Actors in Business Networks

Antonella La Rocca
Palgrave Macmillan, 2020, 1 edition, Hardcover, New

NZ$ 224.27
Foreign Languages in Advertising: Linguistic and Marketing Perspectives

Foreign Languages in Advertising: Linguistic and Marketing Perspectives

Hornikx, Jos ; Van Meurs, Frank
Palgrave MacMillan, 2021, 1 edition, Paperback, New

NZ$ 204.23
Consumer Nationalism and Barr's Irn-Bru in Scotland

Consumer Nationalism and Barr's Irn-Bru in Scotland

Leishman, David
Palgrave MacMillan, Paperback, New

NZ$ 123.91
Consumer Voice: The Democratization of Consumption Markets in the Digital Age

Consumer Voice: The Democratization of Consumption Markets in the Digital Age

Kucuk, S. Umit
Palgrave MacMillan, Hardcover, New

NZ$ 142.16
The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Ozuem, Wilson ; Ranfagni, Silvia
Palgrave MacMillan, Paperback, New

NZ$ 388.48
Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

Marketing Communications and Brand Development in Emerging Economies Volume I: Contemporary and Future Perspectives

Adeola, Ogechi ; Hinson, Robert E. ; Sakkthivel, A. M.
Palgrave MacMillan, Paperback, New

NZ$ 388.48
The Customer Asset: Understanding and Managing Its Value

The Customer Asset: Understanding and Managing Its Value

Bendle, Neil ; Wang, Shane
Palgrave MacMillan, Hardcover, New

NZ$ 114.79
Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands

Commodity Branding: A Qualitative Research Approach to Understanding Modern Energy Brands

Larsen, Fridrik
Palgrave MacMillan, Hardcover, New

NZ$ 123.91
Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores

Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores

Lindblom, Arto
Palgrave MacMillan, Paperback, New

NZ$ 142.16
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases

Palgrave Macmillan, 2018, Hardcover, New

NZ$ 351.99
Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

Dwyer, Larry ; Tomljenovic, Renata ; Čorak, Sanda
Palgrave MacMillan, Paperback, New

NZ$ 315.50
Learning to Sell Sex(Ism): Advertising Students and Gender

Learning to Sell Sex(Ism): Advertising Students and Gender

Aileen O'driscoll
Palgrave Macmillan, 2018, 1 edition, Hardcover, New

NZ$ 169.31
Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience

Berkhout, Constant
Palgrave MacMillan, 2019, 1 edition, Hardcover, New

NZ$ 109.35
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Backaler, Joel ; Shankman, Peter
Palgrave MacMillan, Paperback, New

NZ$ 78.94
Developing Strategies for International Business: The Wrap Process

Developing Strategies for International Business: The Wrap Process

Gillon, J. ; Pearson, L.
Palgrave MacMillan, 2004, Hardcover, New

NZ$ 224.27
The Compliance Business and its Customers: Gaining Competitive Advantage by Controlling Your Customers

The Compliance Business and its Customers: Gaining Competitive Advantage by Controlling Your Customers

E. Kasabov; A. Warlow
Palgrave Macmillan, 2012, Hardcover, New

NZ$ 123.91
E-Shock 2020: How the Digital Technology Revolution is Changing Business and all our Lives

E-Shock 2020: How the Digital Technology Revolution is Changing Business and all our Lives

Michael De Kare-Silver
Palgrave Macmillan, 2011, Hardcover, New

NZ$ 97.87
International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability

go, frank m.
Palgrave Macmillan, 2012, Hardcover, New

NZ$ 127.81
Building Great Customer Experiences

Building Great Customer Experiences

Shaw, Colin ; Ivens, John
Palgrave MacMillan, 2002, Hardcover, New

NZ$ 123.91
Competition, Cooperation, Research and Development: The Economics of Research Joint Ventures

Competition, Cooperation, Research and Development: The Economics of Research Joint Ventures

Palgrave Macmillan, 1997, Hardcover, New

NZ$ 224.27
Communicating out of a Crisis (Macmillan Business)

Communicating out of a Crisis (Macmillan Business)

Michael Bland
Palgrave Macmillan, 1998, Hardcover, New

NZ$ 224.27
Weather Risk Management: Market, Products and Applications (Finance and Capital Markets Series)

Weather Risk Management: Market, Products and Applications (Finance and Capital Markets Series)

Palgrave Macmillan, 2001, Hardcover, New

NZ$ 459.67
Brewing, Beer and Pubs: A Global Perspective

Brewing, Beer and Pubs: A Global Perspective

Cabras, I. ; Higgins, D. ; Preece, D.
Palgrave MacMillan, Hardcover, New

NZ$ 242.51
Luxury Fashion Branding: Trends, Tactics, Techniques

Luxury Fashion Branding: Trends, Tactics, Techniques

U. Okonkwo
Palgrave Macmillan, 2007, 1 edition, Paperback, New

NZ$ 133.03
Brand Champions: How Superheroes Bring Brands to Life

Brand Champions: How Superheroes Bring Brands to Life

Buckingham, I.
Palgrave MacMillan, Paperback, New

NZ$ 123.91
Customers at Work: New Perspectives on Interactive Service Work

Customers at Work: New Perspectives on Interactive Service Work

Dunkel, W. ; Kleemann, F.
Palgrave MacMillan, Paperback, New

NZ$ 224.27
Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process

Richardson, Brendan
Palgrave MacMillan, Paperback, New

NZ$ 79.34
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