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portada The Routledge Companion to Non-Market Strategy
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
426
Format
Paperback
ISBN13
9781138363236
Edition No.
1
Categories

The Routledge Companion to Non-Market Strategy

Lawton, Thomas C. ; Rajwani, Tazeeb S. (Author) · Routledge · Paperback

The Routledge Companion to Non-Market Strategy - Lawton, Thomas C. ; Rajwani, Tazeeb S.

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Synopsis "The Routledge Companion to Non-Market Strategy"

It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy.With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

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