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portada Strategic Management. Designing the Future of Your Organisation
Type
Physical Book
Publisher
Author
Language
English
Pages
276
Format
Paperback
ISBN13
9788433032997
Edited in
España
Edition No.
1

Strategic Management. Designing the Future of Your Organisation

Macarena Cuenca Amigo; Inmaculada Freije Obregón; Íñigo Calvo Sotomayor (Author) · Desclée De Brouwer · Paperback

Strategic Management. Designing the Future of Your Organisation - Macarena Cuenca Amigo; Inmaculada Freije Obregón; Íñigo Calvo Sotomayor

New Book Imported to New Zealand
Delivery: 04 Aug - 14 Aug Shipping: 9 to 13 business days.
NZ$ 83.44
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Synopsis "Strategic Management. Designing the Future of Your Organisation"

If you are taking your first steps into the world of strategic management, this book is your essential guide. Designed for undergraduate and postgraduate students, as well as professionals taking on strategic responsibilities for the first time, this work offers a clear and practical introduction to the fundamentals of strategic management.Through precise explanations and a rich variety of real-life examples and case studies, you will explore:- The role and process of strategic management.- Defining purpose and strategic objectives.- External and internal analysis tools to help you with your strategic diagnosis.- Corporate development through the pursuit of business opportunities.- The design of competitive strategies.With a practical and accessible approach, this book is an invitation to understand, analyse, and shape the future of your organisation.All copyright for this work has been donated to Alboan, the Jesuit NGO for international cooperation in the Basque Country and Navarre.

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The binding of this edition is Paperback.

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