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portada relational, networked and collaborative approaches to public diplomacy: the connective mindshift
Type
Physical Book
Illustrated by
Publisher
Author
Year
2013
Language
English
Pages
254
Format
Hardcover
Dimensions
23.1 x 15.7 x 2.0 cm
Weight
0.50 kg.
ISBN
0415636078
ISBN13
9780415636070
Categories

relational, networked and collaborative approaches to public diplomacy: the connective mindshift

R. S. Zaharna (Illustrated by) · Amelia Arsenault (Illustrated by) · Ali Fisher (Illustrated by) · Routledge · Hardcover

relational, networked and collaborative approaches to public diplomacy: the connective mindshift - Zaharna, R. S. ; Arsenault, Amelia ; Fisher, Ali

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Synopsis "relational, networked and collaborative approaches to public diplomacy: the connective mindshift"

Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management. Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures. This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy

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