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portada Product-Country Images: Impact and Role in International Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
504
Format
Hardcover
Weight
2.05
ISBN
9781560242369
ISBN13
9781560242369
Categories

Product-Country Images: Impact and Role in International Marketing

Nicolas Papadopoulos (Author) · Louise A. Heslop (Author) · Routledge · Hardcover

Product-Country Images: Impact and Role in International Marketing - Papadopoulos, Nicolas ; Heslop, Louise A.

New Book Imported to New Zealand
Delivery: 20 Aug - 27 Aug Shipping: 4 to 5 business days.
NZ$ 640.03
Import costs and 15% GST included in the price ✅
NZ$ 640.03

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Synopsis "Product-Country Images: Impact and Role in International Marketing"

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

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