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portada Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers
Type
Physical Book
Author
Publisher
Language
English
Pages
200
Format
Paperback
ISBN13
9781108790000
Categories

Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers

Clifford Young (Author) · Kathryn Ziemer (Author) · Cambridge University Press · Paperback

Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers - Young, Clifford ; Ziemer, Kathryn

New Book Imported to New Zealand
Delivery: 19 Nov - 26 Nov Shipping: 6 to 7 business days.
NZ$ 98.10
Import costs and 15% GST included in the price ✅
NZ$ 98.10

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Synopsis "Polls, Pollsters, and Public Opinion: A Guide for Decision-Makers"

A vast literature exists on theories of public opinion - how to measure, analyze, predict, and influence it; however, there is no synthesis of best practices for interpreting public opinion: existing knowledge is disparate and spread across many disciplines. Polls, Pollsters, and Public Opinion presents a systematic analytical approach for understanding, predicting, and engaging public opinion. It tells the story through the eyes of the pollster and draws an analytical road map for examining public opinion, both conceptually and practically. Providing a theoretical and conceptual foundation, as well as debunking popular myths, this book delves into the science of polling, offering tools analysts can use to assess the quality of polls. It also introduces methods that can be used to predict elections and other socio-political outcomes while understanding the nuances of messaging, engaging, and moving public opinion.

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