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portada Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Cambridge Studies in the Emergence of Global Enterprise)
Type
Physical Book
Author
Publisher
Year
2022
Language
English
Pages
300
Format
Hardcover
Dimensions
22.9x15.2x1.8 cm
Weight
0.57 kg.
ISBN13
9781316511282
Categories

Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Cambridge Studies in the Emergence of Global Enterprise)

Christina Lubinski (Author) · Cambridge University Press · Hardcover

Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Cambridge Studies in the Emergence of Global Enterprise) - Lubinski, Christina

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Synopsis "Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations (Cambridge Studies in the Emergence of Global Enterprise) "

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism - i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.

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