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portada Mirame Teoria Practica Mensajes Publicitarios (in Spanish)
Type
Physical Book
Author
Publisher
Collection
educación para la salud
Year
2002
Language
Spanish
Pages
208
Format
Paperback
ISBN13
9788495427472
Edited in
España
Categories

Mirame Teoria Practica Mensajes Publicitarios (in Spanish)

Aureliano Sainz Martín (Author) · Eneida · Paperback

Mirame Teoria Practica Mensajes Publicitarios (in Spanish) - Aureliano Saínz Martín

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Synopsis "Mirame Teoria Practica Mensajes Publicitarios (in Spanish)"

La publicidad forma parte de nuestra vida cotidiana y es uno de los elementos que más influyen en la toma de conciencia del consumidor.Con esta obra, dirigida a todas aquellas personas interesadas en el fenómeno de la publicidad, se pretende dar respuesta a los mecanismos de persuasión que ejercen los mensajes publicitarios para conocer a fondo todos los aspectos que intervienen en su creación, de forma que su lectura nos permita, paso a paso, tener una imagen clara y una interpretación correcta de los mensajes publicitarios y de cómo actúan ante la mirada del observador.

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The book is written in Spanish.

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The binding of this edition is Paperback.

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