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portada Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
Type
Physical Book
Author
Publisher
Language
English
Pages
185
Format
Paperback
Dimensions
21.6 x 14.0 x 1.1 cm
Weight
0.24 kg.
ISBN13
9781349495603
Categories

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

A. Parment (Author) · Palgrave MacMillan · Paperback

Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity - Parment, A.

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Synopsis "Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity"

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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