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portada Marketing Management
Type
Physical Book
Publisher
Author
Year
2012
Language
English
Pages
641
Format
Paperback
ISBN
0077146042
ISBN13
9780077146047

Marketing Management

Homburg, Christian,Kuester, Sabine,Krohmer, Harley (Author) · Mcgraw-Hill Publ.Comp. · Paperback

Marketing Management - Homburg, Christian,Kuester, Sabine,Krohmer, Harley

New Book Imported to New Zealand
Delivery: 18 Sep - 25 Sep Shipping: 5 to 6 business days.
NZ$ 188.84
Import costs and 15% GST included in the price ✅
NZ$ 188.84

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Synopsis "Marketing Management "

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

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The binding of this edition is Paperback.

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