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portada International Management: The Process of Internationalization and Market Entry Strategies
Type
Physical Book
Author
Publisher
Language
English
Pages
326
Format
Paperback
Dimensions
24.4x17x1.8 cm
Weight
0.55 kg.
ISBN13
9783662658697
Categories

International Management: The Process of Internationalization and Market Entry Strategies

Manfred Fuchs (Author) · Springer Gabler · Paperback

International Management: The Process of Internationalization and Market Entry Strategies - Fuchs, Manfred

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Synopsis "International Management: The Process of Internationalization and Market Entry Strategies "

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies.This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

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