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portada Green Gold: The Avocado's Remarkable Journey From Humble Superfood to Toast of a Nation
Type
Physical Book
Language
English
Pages
352
Format
Hardcover
ISBN13
9781640096769

Green Gold: The Avocado's Remarkable Journey From Humble Superfood to Toast of a Nation

Sarah Allaback; Monique F Parsons (Author) · Counterpoint Llc · Hardcover

Green Gold: The Avocado's Remarkable Journey From Humble Superfood to Toast of a Nation - Sarah Allaback; Monique F Parsons

New Book Imported to New Zealand
Delivery: 30 Nov - 08 Dec Shipping: 14 to 16 business days.
NZ$ 66.34
Import costs and 15% GST included in the price ✅
NZ$ 66.34

Synopsis "Green Gold: The Avocado's Remarkable Journey From Humble Superfood to Toast of a Nation"

A lively and engrossing cultural history of the avocado and the people who transformed it into an American obsession The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit's rise to prominence as both a culinary and cultural juggernaut. Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado's potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today's lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas. Set against the rise of Southern California as an economic and cultural powerhouse and featuring recipes (including vintage versions of guacamole and avocado toast), Green Gold is an entertaining and far-ranging exploration of the avocado's journey to a central place in the American diet and global imagination.

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The book is written in English.
The binding of this edition is Hardcover.

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