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portada Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations
Type
Physical Book
Author
Publisher
Language
English
Pages
238
Format
Hardcover
Dimensions
21.6x14x1.8 cm
Weight
0.44 kg.
ISBN13
9781544530178
Categories

Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations

Jonathan Tofel (Author) · Carolina Sasson (Author) · Lioncrest Publishing · Hardcover

Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations - Tofel, Jonathan ; Sasson, Carolina

New Book Imported to New Zealand
Delivery: 18 Nov - 25 Nov Shipping: 6 to 7 business days.
NZ$ 73.02
Import costs and 15% GST included in the price ✅
NZ$ 73.02

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Synopsis "Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations"

As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage-one that you can leverage for incredible results.But when it comes to innovation, you can't rely on big-company strength alone. Between your company's capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that's possible when entrepreneurial innovation is in the driver's seat.

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