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portada Eco-Innovation: The Toyota Prius Case
Type
Physical Book
Publisher
Author
Language
English
Pages
28
Format
Paperback
ISBN13
9783656538998

Eco-Innovation: The Toyota Prius Case

Felix Reutter (Author) · Grin Verlag · Paperback

Eco-Innovation: The Toyota Prius Case - Felix Reutter

New Book Imported to New Zealand
Delivery: 30 Nov - 07 Dec Shipping: 13 to 14 business days.
NZ$ 54.41
Import costs and 15% GST included in the price ✅
NZ$ 54.41

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Synopsis "Eco-Innovation: The Toyota Prius Case"

Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovation is reviewed and applied on the specific case of the Prius. The paper is organized as follows: section 2.1 provides a brief overview of the different definitions of the term eco-innovation that are proposed in the literature. Next, section 2.2 depicts the factors determining the success of an eco-innovation which are named in the eco-innovation literature. After this, section 3 introduces the case of the Toyota Prius and argues why the Prius can be classified as product eco-innovation. Then, section 4 studies which determinants of eco-innovation have contributed to the success of the Prius. Finally, section 5 summarizes the findings of this paper and evaluates them critically.

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