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portada Analysis of the Portfolio of red Bull Based on the bcg Matrix
Type
Physical Book
Author
Publisher
Language
English
Pages
26
Format
Paperback
Dimensions
21x14.8x0.2 cm
Weight
0.05
ISBN13
9783668750937
Categories

Analysis of the Portfolio of red Bull Based on the bcg Matrix

Martin Pruschkowski (Author) · Grin Verlag · Paperback

Analysis of the Portfolio of red Bull Based on the bcg Matrix - Pruschkowski Martin

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NZ$ 54.41
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Synopsis "Analysis of the Portfolio of red Bull Based on the bcg Matrix"

Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, University of applied sciences, Nürnberg, language: English, abstract: The objective of this work is it to introduce and apply one of the most renowned strategic instruments in the portfolio analysis for the company's management - the BCG Matrix. By applying the BCG Model to the Red Bull Company current strength and weaknesses of the portfolio will be uncovered and based on the analysis a decisions can be made about selection, prioritization and alignment of SBU s to create a balance between risk and performance. Even Red Bull has already started to diversify into other businesses, rather than limiting itself to energy drinks the diversification strategy has not yet success so far, hence it can be expected an unbalanced and therefore risky portfolio.

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