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  3. 1 Economics, finance, business and management  Economics  Behavioural economics

Behavioural economics Books

We found 1.908 Books

Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry

Marketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry

Chimhundu, Ranga
Palgrave MacMillan, Paperback, New

NZ$ 241.30
The Coming age of Robots: Implications for Consumer Behavior and Marketing Strategy

The Coming age of Robots: Implications for Consumer Behavior and Marketing Strategy

George Pettinico; George R. Milne
Business Expert Press, 2020, Paperback, New

NZ$ 72.90
Varieties of Political Consumerism: From Boycotting to Buycotting

Varieties of Political Consumerism: From Boycotting to Buycotting

Zorell, Carolin V.
Palgrave MacMillan, Paperback, New

NZ$ 113.81
living with things: ridding, accommodation, dwelling

living with things: ridding, accommodation, dwelling

gregson, nicky
sean kingston publishing, 2011, New

NZ$ 83.80
Influencer Marketing Applications Within the Metaverse

Influencer Marketing Applications Within the Metaverse

Bansal, Rohit ; Qalati, Sikandar Ali ; Chakir, Aziza
IGI Global, Hardcover, New

NZ$ 641.97
The Unconventional Thinking of Dominant Companies: The New Formula for Market Domination

The Unconventional Thinking of Dominant Companies: The New Formula for Market Domination

Bramlett, Jim
Xlibris Us, Paperback, New

NZ$ 59.38
Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Ramos, Célia M. Q. ; Sousa, Carlos M. R. ; Matos, Nelson M. S.
IGI Global, Hardcover, New

NZ$ 584.33
consumption culture in europe: insight into the beverage industry

consumption culture in europe: insight into the beverage industry

santos, carmen r.
business science reference, 2013, New

NZ$ 408.39
Cultural Marketing and Metaverse for Consumer Engagement

Cultural Marketing and Metaverse for Consumer Engagement

Singh, Amandeep ; Sharma, Sandhir ; Singh, Amrinder
IGI Global, Hardcover, New

NZ$ 641.97
Bank Behaviour and Resilience: The Effect of Structures, Institutions and Agents

Bank Behaviour and Resilience: The Effect of Structures, Institutions and Agents

Bakir, C.
Palgrave MacMillan, Paperback, New

NZ$ 207.30
The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Francks, Penelope ; Hunter, J.
Palgrave MacMillan, Paperback, New

NZ$ 207.30
Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences (Emerald Points)

Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences (Emerald Points)

Emi Moriuchi
Emerald Publishing Limited, 2021, Hardcover, New

NZ$ 171.74
Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21St Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics)

Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21St Eurasia Business and Economics Society Conference (Eurasian Studies in Business and Economics)

Springer, 2019, Paperback, New

NZ$ 307.63
The Global Innovator: How Nations Have Held and Lost the Innovative Edge

The Global Innovator: How Nations Have Held and Lost the Innovative Edge

Hafez; Kenneth Lipartito; Patricia Watson
Think Twice Books, 2022, Hardcover, New

NZ$ 58.53
Marketing: Powerful Strategies and Techniques to Make your Business Explode, Increase Sales, Make More Money and Expand Your Bran

Marketing: Powerful Strategies and Techniques to Make your Business Explode, Increase Sales, Make More Money and Expand Your Bran

Parker, Robert S.
Maria Fernanda Moguel Cruz, Paperback, New

NZ$ 38.18
Cognitive Psychology and Tourism

Cognitive Psychology and Tourism

Scott, Noel ; Moyle, Brent ; Campos, Ana Cláudia
Emerald Publishing Limited, Hardcover, New

NZ$ 284.77
Shopomania: Our Obsession With Possession

Shopomania: Our Obsession With Possession

Paul Berton
Douglas & Mcintyre, Hardcover, New

NZ$ 52.52
The Enchanted Brand: How to Strengthen the Human Side of Business

The Enchanted Brand: How to Strengthen the Human Side of Business

Cavalier Lucas, Jane
Indie Books International, Hardcover, New

NZ$ 68.97
nation of rebels,why counterculture became consumer culture

nation of rebels,why counterculture became consumer culture

Heath, Joseph ; Potter, Andrew
Harper Business, Paperback, New

NZ$ 37.77
consumerism: as a way of life

consumerism: as a way of life

miles, steven
sage publications (ca), 1998, New

NZ$ 232.92
Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage

Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage

Adamson, Allen P.
Matt Holt, Hardcover, New

NZ$ 58.59
The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

Campbell, Colin L.
Springer, Hardcover, New

NZ$ 394.30
Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Pichierri, Marco
Palgrave MacMillan, Paperback, New

NZ$ 113.81
The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

D. Forbes
Palgrave Macmillan, 2015, Hardcover, New

NZ$ 86.92
Audience Evolution: New Technologies and the Transformation of Media Audiences

Audience Evolution: New Technologies and the Transformation of Media Audiences

Philip M. Napoli
Columbia University Press, 2010, Paperback, New

NZ$ 79.84
Rip-off to Refund

Rip-off to Refund

Fulkerson, Josh
Createspace, Paperback, New

NZ$ 35.04
Hot Button Marketing: Push the Emotional Buttons That get People to Buy.

Hot Button Marketing: Push the Emotional Buttons That get People to Buy.

Barry Feig; Joan-Marie Moss
Independently Published, 2017, Paperback, New

NZ$ 62.72
Reading Virtual Minds Volume I: Science and History, 4th edition - Color

Reading Virtual Minds Volume I: Science and History, 4th edition - Color

Carrabis, Joseph
Createspace, Paperback, New

NZ$ 211.58
The Theory Of The Leisure Class

The Theory Of The Leisure Class

Veblen, Thorstein
Createspace, Paperback, New

NZ$ 41.59
Audience Development and Cultural Policy

Audience Development and Cultural Policy

Hadley, Steven
Palgrave MacMillan, Paperback, New

NZ$ 95.90
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 Ams Virtual Annual Conference and World Marketing Congress

Allen, Juliann ; Jochims, Bruna ; Wu, Shuang
Springer, Hardcover, New

NZ$ 446.28
Consumption and Consumer Society: The Craft Consumer and Other Essays (Consumption and Public Life)

Consumption and Consumer Society: The Craft Consumer and Other Essays (Consumption and Public Life)

Colin Campbell
Palgrave Macmillan, 2021, 1 edition, Hardcover, New

NZ$ 207.30
Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing

Treviño Benavides, Teresa Berenice ; Alcorta Castro, Ana Teresa ; Garza Marichalar, Sofia Alejandra
Springer, Paperback, New

NZ$ 113.81
Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

Bhattacharyya, Jishnu ; Balaji, M. S. ; Jiang, Yangyang
Springer, Paperback, New

NZ$ 292.30
Fashion in 21st Century China: Design, Education, and Business

Fashion in 21st Century China: Design, Education, and Business

Bai, Yuli ; Zang, Yingchun
Springer, Paperback, New

NZ$ 326.30
Poor Traders and Investors: Traders and Investors

Poor Traders and Investors: Traders and Investors

Monday Gyana, Joseph
Independently Published, Paperback, New

NZ$ 45.09
Online Reputation Management Guide: 280 Expert Tips for Improving Your Personal Reputation Management

Online Reputation Management Guide: 280 Expert Tips for Improving Your Personal Reputation Management

Gold, Adam
Independently Published, Paperback, New

NZ$ 41.53
Unlocking Long-Term Wealth: How To Be Financially Strong And Wealthy: Money Management

Unlocking Long-Term Wealth: How To Be Financially Strong And Wealthy: Money Management

Sutera, Giuseppe
Independently Published, Paperback, New

NZ$ 39.44
Cracking the Code of Consumer Desire: The Ultimate Guide on How to Make Your Products Irresistible and Achieve $100M Deals

Cracking the Code of Consumer Desire: The Ultimate Guide on How to Make Your Products Irresistible and Achieve $100M Deals

Richeson, Raymond D.
Independently Published, Paperback, New

NZ$ 26.88
Strategic Bio-Intelligence: Economic Ethology, Business Model Generator, and Behavioral Biology in decision making.

Strategic Bio-Intelligence: Economic Ethology, Business Model Generator, and Behavioral Biology in decision making.

Chávez, Carlos ; Schweizer, Roger ; Chávez, Juan Carlos
Independently Published, Paperback, New

NZ$ 43.99
The Ends: The value of investing and obsessing in the Opening and Closing of B2B sales campaigns, and learning to hate the middl

The Ends: The value of investing and obsessing in the Opening and Closing of B2B sales campaigns, and learning to hate the middl

Purdon, Garett
Independently Published, Paperback, New

NZ$ 66.51
Machine And Psychology Consumer Behavioral: Measurement Comparison

Machine And Psychology Consumer Behavioral: Measurement Comparison

Lok, John
Notion Press, Paperback, New

NZ$ 59.95
Factors Influence Future US Consumer Behavior

Factors Influence Future US Consumer Behavior

Lok, John
Notion Press, Paperback, New

NZ$ 53.05
The Edward Bernays Reader: From Propaganda to the Engineering of Consent

The Edward Bernays Reader: From Propaganda to the Engineering of Consent

Edward Bernays
Ig Publishing, 2021, Paperback, New

NZ$ 42.09
measurement of food preferences

measurement of food preferences

thomson,macfie
Springer, New

NZ$ 309.30
Chasing Cool: Standing out in Today'S Cluttered Marketplace

Chasing Cool: Standing out in Today'S Cluttered Marketplace

Kerner, Noah ; Pressman, Gene
Atria Books, Paperback, New

NZ$ 42.05
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