Tracked shipping to New Zealand with premium packaging for just NZ$15 

Ship to
New Zealand
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Winning in Asia, European Style: Market and Nonmarket Strategies for Success
Type
Physical Book
Author
Publisher
Language
English
Pages
290
Format
Paperback
Dimensions
21.6x14x1.8 cm
Weight
0.39 kg.
ISBN13
9781349632398
Categories

Winning in Asia, European Style: Market and Nonmarket Strategies for Success

V. Aggarwal (Author) · Palgrave MacMillan · Paperback

Winning in Asia, European Style: Market and Nonmarket Strategies for Success - Aggarwal, V.

Cheaper New Book Imported to New Zealand
Delivery: 11 Dec - 23 Dec Shipping: 14 to 18 business days.
NZ$ 127.20
Faster New Book Imported to New Zealand
Delivery: 30 Nov - 07 Dec Shipping: 5 to 6 business days.
NZ$ 162.98
Import costs and 15% GST included in the price ✅
NZ$ 127.20

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Winning in Asia, European Style: Market and Nonmarket Strategies for Success"

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews