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portada Why we Shop: Emotional Rewards and Retail Strategies
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
206
Format
Hardcover
Weight
1
ISBN
027598172X
ISBN13
9780275981723
Categories

Why we Shop: Emotional Rewards and Retail Strategies

Jim Pooler (Author) · Praeger · Hardcover

Why we Shop: Emotional Rewards and Retail Strategies - Jim Pooler

New Book Imported to New Zealand
Delivery: 03 Jul - 10 Jul Shipping: 5 to 6 business days.
NZ$ 159.64
Import costs and 15% GST included in the price ✅
NZ$ 159.64

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Synopsis "Why we Shop: Emotional Rewards and Retail Strategies "

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and practical advice on modern shopping behavior, along with important insights into the shopping psyche. Comprehending why people shop as they do is a daunting challenge for today's retailer. For example, why do people shop for bargain groceries yet purchase the latest luxury-model SUV? Why do people feel justified in splurging for Christmas, birthdays, or anniversaries, but suffer guilt from over-spending at other times of the year? Is clothes-shopping all about price and practicality, or is it more about emotional reward and psychological needs? Is the excitement in the quest or the acquisition? Why is there such a thing as a morning-after urge to return among certain shoppers, while others refuse to return an item even if it's flawed or doesn't fit? Pooler probes to the heart of today's complex shopper, providing valuable insights for retailers, advertisers, marketers, and consumers.

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The binding of this edition is Hardcover.

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