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portada Why We Love Disney: The Power of the Disney Brand
Type
Physical Book
Year
2011
Language
English
Pages
282
Format
Paperback
Dimensions
22.4 x 15.0 x 1.5 cm
Weight
0.41 kg.
ISBN13
9781433108976

Why We Love Disney: The Power of the Disney Brand

Andi Stein (Author) · Peter Lang Inc., International Academic Publi · Paperback

Why We Love Disney: The Power of the Disney Brand - Stein, Andi

New Book Imported to New Zealand
Delivery: 19 Aug - 26 Aug Shipping: 14 to 15 business days.
NZ$ 102.26
Import costs and 15% GST included in the price ✅
NZ$ 102.26

Synopsis "Why We Love Disney: The Power of the Disney Brand"

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney's universal appeal. Starting with the early days of Walt Disney, the book examines the company's evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney - from characters and theme parks to music and home entertainment - to offer the reader a clear overview of the organization's history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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