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portada Why Fonts Matter
Type
Physical Book
Author
Publisher
Language
English
Pages
144
Format
Paperback
Dimensions
21.8 x 19.1 x 2.0 cm
Weight
0.50 kg.
ISBN13
9781584236313
Categories

Why Fonts Matter

Sarah Hyndman (Author) · Gingko Press · Paperback

Why Fonts Matter - Hyndman, Sarah

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Synopsis "Why Fonts Matter "

Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better. Understand the science behind how fonts influence what you read. They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities. Graphic designer Sarah Hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists.

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The book is written in English.

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The binding of this edition is Paperback.

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