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portada Visual Merchandising and Consumer Impulse Buying Behaviour
Type
Physical Book
Author
Publisher
Language
English
Pages
80
Format
Paperback
Dimensions
22.9x15.2x0.5 cm
Weight
0.13 kg.
ISBN13
9786207475322
Categories

Visual Merchandising and Consumer Impulse Buying Behaviour

L. M. a. Shamila (Author) · S. Saumya Larshani (Author) · T. Prabaharan (Author) · LAP Lambert Academic Publishing · Paperback

Visual Merchandising and Consumer Impulse Buying Behaviour - Saumya Larshani, S. ; Prabaharan, T. ; Shamila, L. M. a.

New Book Imported to New Zealand
Delivery: 30 Nov - 07 Dec Shipping: 13 to 14 business days.
NZ$ 111.66
Import costs and 15% GST included in the price ✅
NZ$ 111.66

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Synopsis "Visual Merchandising and Consumer Impulse Buying Behaviour"

Making eye-catching displays to highlight products in a retail setting is known as visual merchandising. It uses design components, lighting, signage, and product placement to highlight particular items and improve the overall aesthetic. Engaging customers, promoting purchases, and enhancing their shopping experience are the main objectives. The impulse buying behavior of consumers indicated their propensity to make impulsive, haphazard purchases without much thought beforehand. Rather than being motivated by a thoughtful assessment of needs or logical decision-making, it is frequently influenced by feelings, desires, or outside stimuli. Impulsive buying is largely influenced by factors such as immediate gratification, store layout, lighting, color, and display of products.

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