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portada Unstartup: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn
Type
Physical Book
Author
Publisher
Language
English
Pages
282
Format
Paperback
Dimensions
21.6x14x1.6 cm
Weight
0.36 kg.
ISBN13
9789355201584
Categories

Unstartup: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn

Nistha Tripathi (Author) · Rupa Publications India · Paperback

Unstartup: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn - Tripathi, Nistha

New Book Imported to New Zealand
Delivery: 17 Nov - 24 Nov Shipping: 1 to 2 business days.
NZ$ 57.83
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NZ$ 57.83

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Synopsis "Unstartup: How Unacademy Ignored Conventional Advice to Become a 3x Unicorn"

How did a nondescript YouTube channel become a unicorn startup? The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at CommonFloor and Roman Saini quit the Indian Administrative Service to start a YouTube channel that helped students prepare for competitive exams. Six years and 49 million users later, Unacademy has changed the way Indians learn and also democratized access to high-quality education. If COVID-19 was a trial by fire for every industry, edtech was one of the sectors perfectly poised for a boom. Many online education startups were in the fray but only a few survived. Unacademy not only outsmarted the competition, but also surpassed every projection and created a new yardstick of success, becoming a $3.5 billion valued edtech startup. In Unstartup, bestselling startup author Nistha Tripathi traces the gravity-defying ascent of Unacademy. Drawing on numerous conversations with people in and around Unacademy including its founders, board members, advisors, current and ex-employees, Nistha takes the reader through a page-turning rhapsody of startup strategies and lessons. These insider accounts and anecdotes reveal the day-to-day thinking, decisions and discipline of a unique (un)startup. Reams have been written about the glitz surrounding startups, but it is the daily grind, small choices and critical pivots that no one tells you about. Unstartup offers a ringside view of how Unacademy ignored conventional advice and created its own playbook for success.

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