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portada Unlevel the Playing Field: The Biggest Mindshift in PPC History
Type
Physical Book
Author
Publisher
Language
English
Pages
262
Format
Hardcover
Dimensions
21.6x14x1.9 cm
Weight
0.47 kg.
ISBN13
9781544523347
Categories

Unlevel the Playing Field: The Biggest Mindshift in PPC History

Frederick Vallaeys (Author) · Modern Marketing Masters · Hardcover

Unlevel the Playing Field: The Biggest Mindshift in PPC History - Vallaeys, Frederick

New Book Imported to New Zealand
Delivery: 19 Nov - 26 Nov Shipping: 6 to 7 business days.
NZ$ 53.89
Import costs and 15% GST included in the price ✅
NZ$ 53.89

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Synopsis "Unlevel the Playing Field: The Biggest Mindshift in PPC History"

Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick's first book dives into three key areas of search marketing-bidding, targeting, and messaging-to illustrate how automation layering can take your campaigns to the next level of profitability. Whether you're an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

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