Name: Truth & Dare: Inside out Marketing
Price: 47.93 NZD
Availability: InStock
Author: Ruth Stacey R.
ISBN: 9780692846278

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portada Truth & Dare: Inside out Marketing

Type

Physical Book

Publisher

Stacey Ruth

Author

Ruth Stacey R.

Language

English

Format

Paperback

ISBN13

9780692846278

Truth & Dare: Inside out Marketing

Ruth Stacey R. (Author) · Stacey Ruth · Paperback

New Book Imported to New Zealand

Delivery: 22 Jul - 03 Aug

NZ$ 47.93

Import costs and 15% GST included in the price ✅

NZ$ 47.93

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Synopsis "Truth & Dare: Inside out Marketing"

Today's marketers - from CMOs to sole proprietors - have an endless, often overwhelming array of marketing channels, and thousands of how-to gurus to teach them the right way to succeed in marketing. Why is it then, that so many marketers are still frustrated with lackluster marketshare? Truth & Dare proposes that the answer is not the marketing strategy, spend, content, or placement. Instead, it asks organizations to look inward into the unspoken assumptions that are driving them. In clear and practical terms, Truth & Dare guides the marketer, regardless of their level within an organization, how to re-vision their marketing from the inside out.

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Truth & Dare: Inside out Marketing - Ruth Stacey R.

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