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portada Transmedia Storytelling in East Asia: The age of Digital Media (Routledge Research in Digital Media and Culture in Asia)
Type
Physical Book
Publisher
Author
Language
English
Format
Hardcover
ISBN13
9780367246532

Transmedia Storytelling in East Asia: The age of Digital Media (Routledge Research in Digital Media and Culture in Asia)

Dal Yong Jin (Author) · Routledge Chapman Hall · Hardcover

Transmedia Storytelling in East Asia: The age of Digital Media (Routledge Research in Digital Media and Culture in Asia) - Dal Yong Jin

New Book Imported to New Zealand
Delivery: 11 Aug - 19 Aug Shipping: 11 to 13 business days.
NZ$ 497.34
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NZ$ 497.34

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Synopsis "Transmedia Storytelling in East Asia: The age of Digital Media (Routledge Research in Digital Media and Culture in Asia) "

This book offers a thorough investigation of the recent surge of webtoons and manga/animation as the sources of transmedia storytelling for popular culture, not only in East Asia but in the wider global context. An international team of experts employ a unique theoretical framework of media convergence supported by transmedia storytelling, alongside historical and textual analyses, to examine the ways in which webtoons and anime become some of the major sources for transmedia storytelling. The book historicizes the evolution of regional popular culture according to the surrounding digital media ecology, driving the change and continuity of the manhwa industry over the past 15 years, and discusses whether cultural products utilizing transmedia storytelling take a major role as the primary local cultural product in the cultural market. Offering new perspectives on current debates surrounding transmedia storytelling in the cultural industries, this book will be of great interest to scholars and students of media studies, East Asian studies and cultural studies.

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