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portada Trade Unions on Youtube: Online Revitalization in Sweden
Type
Physical Book
Author
Publisher
Language
English
Pages
160
Format
Hardcover
Dimensions
20.6 x 14.7 x 1.3 cm
Weight
0.32 kg.
ISBN13
9783030249137
Categories

Trade Unions on Youtube: Online Revitalization in Sweden

Katrin Uba (Author) · Jenny Jansson (Author) · Palgrave Pivot · Hardcover

Trade Unions on Youtube: Online Revitalization in Sweden - Jansson, Jenny ; Uba, Katrin

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Synopsis "Trade Unions on Youtube: Online Revitalization in Sweden"

This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.

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