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portada Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change (Key Issues in Marketing Management)
Type
Physical Book
Publisher
Author
Language
English
Pages
172
Format
Hardcover
ISBN13
9781032908977

Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change (Key Issues in Marketing Management)

Heath Teresa,Moufahim Mona,O'malley Lisa (Author) · Routledge Chapman Hall · Hardcover

Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change (Key Issues in Marketing Management) - Heath Teresa,Moufahim Mona,O'malley Lisa

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Synopsis "Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change (Key Issues in Marketing Management)"

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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The binding of this edition is Hardcover.

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