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portada Tickets to Paradise: A History of key West Travel and its Advertising, 1912-1975
Type
Physical Book
Publisher
Author
Language
English
Pages
106
Format
Paperback
ISBN13
9780692943540

Tickets to Paradise: A History of key West Travel and its Advertising, 1912-1975

Jennifer Patterson Lorenzetti (Author) · Hilltop Communications · Paperback

Tickets to Paradise: A History of key West Travel and its Advertising, 1912-1975 - Jennifer Patterson Lorenzetti

New Book Imported to New Zealand
Delivery: 27 Aug - 09 Sep Shipping: 16 to 20 business days.
NZ$ 71.48
Import costs and 15% GST included in the price ✅
NZ$ 71.48

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Synopsis "Tickets to Paradise: A History of key West Travel and its Advertising, 1912-1975"

Drive south on Interstate 75, and you know within seconds of entering Florida that this state is serious about its tourism. No opportunity to advertise to Florida's visitors is missed. Floridians market to state outsiders like their lives depend on it.This is especially true today of Key West, the island at the southernmost tip of the United States that many know as "Margaritaville." But the island's history of attracting travelers goes so much deeper than a souvenier t-shirt and participation in an alcohol-laden "Duval Crawl."From the day the railroad first reached the island, Key West has used its advertising to attract business people and families, tourists and transplants. It has struggled with the conflict between preserving its historic culture and making a destination attractive to the most transient visitors. Along the way, it has created unique advertising to showcase the beauty and charm of the island.Filled with examples of advertising through the ages, this overview of more than half a century of Key West travel will be equally informative for the historian and for the visitor to Key West who wants to learn more about this magical island.

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