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portada The war for China's Wallet: Profiting From new World Order
Type
Physical Book
Publisher
Author
Year
2017
Language
English
Pages
212
Format
Paperback
ISBN13
9781501515941
Categories

The war for China's Wallet: Profiting From new World Order

Shaun Rein (Author) · Lightning Source Inc · Paperback

The war for China's Wallet: Profiting From new World Order - Shaun Rein

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Synopsis "The war for China's Wallet: Profiting From new World Order "

Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike-they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China's Wallet will help companies understand how to profit from China's outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China's wallet but those that do not will lose out on the world's largest growth engine for the next two decades.

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