Name: The Startup Way: How Modern Companies use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
Price: 57.72 NZD
Availability: InStock
Author: Ries, Eric
ISBN: 9781101903209

portada The Startup Way: How Modern Companies use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

The Startup Way: How Modern Companies use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

Type

Physical Book

Author

Eric Ries

Publisher

Currency

Year

2017

Language

English

Pages

400

Format

Hardcover

Dimensions

21.3 x 15.0 x 3.8 cm

Weight

0.52 kg.

ISBN13

9781101903209

Synopsis "The Startup Way: How Modern Companies use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth "

Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Eric Ries

(Author)

View Author's Page

Eric Ries (San Francisco, USA, September 22, 1978) is an American entrepreneur and writer, pioneer of the Lean Startup movement. After graduating from Yale and co-founding Catalyst Recruiting, he developed an innovative approach to startup management. He is the author of the influential books The Lean Startup and The Startup Way, a global reference for entrepreneurs and companies looking to innovate with agility.

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