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portada The Semiotics of Emoji
Type
Physical Book
Author
Publisher
Language
English
Pages
208
Format
Hardcover
Dimensions
21.8 x 14.2 x 2.0 cm
Weight
0.36 kg.
ISBN13
9781474281997
Categories

The Semiotics of Emoji

Marcel Danesi (Author) · Bloomsbury Publishing · Hardcover

The Semiotics of Emoji - Danesi, Marcel

New Book Imported to New Zealand
Delivery: 07 Jul - 14 Jul Shipping: 5 to 6 business days.
NZ$ 264.57
Import costs and 15% GST included in the price ✅
NZ$ 264.57

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Synopsis "The Semiotics of Emoji"

Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

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