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portada The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
Type
Physical Book
Author
Publisher
Year
1992
Language
English
Pages
382
Format
Paperback
Dimensions
22.6x15.2x3 cm
Weight
0.52 kg.
ISBN
0521407869
ISBN13
9780521407861
Edition No.
1
Categories

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

John R. Zaller (Author) · Cambridge University Press · Paperback

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) - Zaller, John R.

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Synopsis "The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) "

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

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