Name: the marketing glossary: key terms, concepts and applications
Price: 82.95 NZD
Availability: InStock
Author: Clemente, Mark N.
ISBN: 9780971943421

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the marketing glossary: key terms, concepts and applications

Type

Physical Book

Author

Mark N. Clemente

Publisher

Clementebooks

Year

2002

Language

English

Pages

504

Format

Paperback

Dimensions

22.9 x 15.2 x 2.8 cm

Weight

0.73 kg.

ISBN

0971943427

ISBN13

9780971943421

Synopsis "the marketing glossary: key terms, concepts and applications"

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

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the marketing glossary: key terms, concepts and applications - Clemente, Mark N.

Synopsis "the marketing glossary: key terms, concepts and applications"

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