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portada the low-income consumer: adjusting the balance of exchange
Type
Physical Book
Author
Publisher
Year
1996
Language
English
Pages
208
Format
Hardcover
Dimensions
23.4x16.3x1.9 cm
Weight
0.50 kg.
ISBN
0803972113
ISBN13
9780803972117
Categories

the low-income consumer: adjusting the balance of exchange

Linda F. Alwitt (Author) · Thomas Donley (Author) · Sage Publications, Inc · Hardcover

the low-income consumer: adjusting the balance of exchange - Alwitt, Linda F. ; Donley, Thomas

New Book Imported to New Zealand
Delivery: 11 Dec - 18 Dec Shipping: 13 to 14 business days.
NZ$ 498.62
Import costs and 15% GST included in the price ✅
NZ$ 498.62

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Synopsis "the low-income consumer: adjusting the balance of exchange"

Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of sin′ products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book

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