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portada The Icarus Deception: How High Will you Fly?
Type
Physical Book
Author
Publisher
Year
2012
Language
English
Pages
256
Format
Hardcover
ISBN
1591846072
ISBN13
9781591846079
Edition No.
1
Categories

The Icarus Deception: How High Will you Fly?

Seth Godin (Author) · Portfolio · Hardcover

The Icarus Deception: How High Will you Fly? - Seth Godin

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Synopsis "The Icarus Deception: How High Will you Fly? "

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success?But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.Godin shows us how it’s possible and convinces us why it’s essential.
Seth Godin
  (Author)
View Author's Page
Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.
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Customers reviews

Mauricio Gutierrez Camacho Saturday, December 14, 2019
Verified Purchase

Seth es asombroso. Como siempre, sus libros ayudan a ver más allá de los límites.

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The binding of this edition is Hardcover.

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