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portada The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Type
Physical Book
Publisher
Author
Year
2000
Language
English
Pages
312
Format
Hardcover
ISBN
0198297785
ISBN13
9780198297789
Categories

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

Majken Schultz (Author) · Oxford University Press · Hardcover

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand - Majken Schultz

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Synopsis "The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand "

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

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The binding of this edition is Hardcover.

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