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portada the design agenda: a guide to successful design management
Type
Physical Book
Author
Publisher
Year
1995
Language
English
Pages
308
Format
Hardcover
Dimensions
23.5 x 15.7 x 2.3 cm
Weight
0.59 kg.
ISBN
0471941069
ISBN13
9780471941064
Categories

the design agenda: a guide to successful design management

Mike Press (Author) · Rachel Cooper (Author) · Wiley · Hardcover

the design agenda: a guide to successful design management - Cooper, Rachel ; Press, Mike

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Synopsis "the design agenda: a guide to successful design management"

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book: * draws on the best methods to provide practical guidance oneffective design management * contains a unique resource guide to enable further study andresearch * contains contemporary examples to illustrate the value of wellmanaged design In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

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The binding of this edition is Hardcover.

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