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portada The Convergence Crisis: An Impending Paradigm Shift in Advertising
Type
Physical Book
Author
Publisher
Language
English
Pages
198
Format
Hardcover
Dimensions
22.4x15x1.8 cm
Weight
0.41 kg.
ISBN13
9781433126079
Categories

The Convergence Crisis: An Impending Paradigm Shift in Advertising

Joanna L. Jenkins (Author) · Peter Lang Inc., International Academic Publi · Hardcover

The Convergence Crisis: An Impending Paradigm Shift in Advertising - Jenkins, Joanna L.

New Book Imported to New Zealand
Delivery: 09 Dec - 16 Dec Shipping: 13 to 14 business days.
NZ$ 448.84
Import costs and 15% GST included in the price ✅
NZ$ 448.84

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Synopsis "The Convergence Crisis: An Impending Paradigm Shift in Advertising"

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

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