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portada The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Type
Physical Book
Author
Publisher
Year
2018
Language
English
Pages
164
Format
Paperback
Dimensions
21.6 x 14.0 x 1.0 cm
Weight
0.21 kg.
ISBN13
9781642790207
Categories

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

Matthew Luhn (Author) · Morgan James Publishing · Paperback

The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond - Luhn, Matthew

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Synopsis "The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond "

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

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