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portada the art of the strategist: 10 essential principles for leading your company to victory
Type
Physical Book
Author
Publisher
Year
2004
Language
English
Pages
256
Format
Paperback
Dimensions
23.4 x 15.6 x 1.4 cm
Weight
0.36 kg.
ISBN
0814414095
ISBN13
9780814414095
Categories

the art of the strategist: 10 essential principles for leading your company to victory

William Cohen (Author) · Amacom · Paperback

the art of the strategist: 10 essential principles for leading your company to victory - Cohen, William

New Book Imported to New Zealand
Delivery: 17 Aug - 24 Aug Shipping: 5 to 6 business days.
NZ$ 52.07
Import costs and 15% GST included in the price ✅
NZ$ 52.07

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Synopsis "the art of the strategist: 10 essential principles for leading your company to victory"

"From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist, presents the timeless lessons of: * commitment to a definite objective * seizing and maintaining the initiative * economization to mass (concentration of resources) * positioning * surprise * multiple simultaneous alternatives * the indirect approach * simplicity * timing * exploiting success With examples including the conquests of Hannibal and Alexander the Great, the political triumphs of Bill Clinton, George W. Bush, and Arnold Schwarzenegger, and the business successes of internet giant VeriSign and other high-profile companies, The Art of the Strategist proves how superior strategy trumps other factors in almost every competitive arena. The ten lessons in turn form a roadmap to decisive victory in business."

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