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portada Supercharging the Customer Experience: How Organizations Can Drive Performance in Today's Values - Based Economy
Type
Physical Book
Publisher
Language
English
Pages
224
Format
Paperback
ISBN13
9781915951281

Supercharging the Customer Experience: How Organizations Can Drive Performance in Today's Values - Based Economy

Alan Williams (Author) · Lid Publishing · Paperback

Supercharging the Customer Experience: How Organizations Can Drive Performance in Today's Values - Based Economy - Alan Williams

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Synopsis "Supercharging the Customer Experience: How Organizations Can Drive Performance in Today's Values - Based Economy"

In nearly all sectors- especially those that are service related- anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer relevant. Customers are increasingly making choices based on emotion rather than rationale, and their thoughts and feelings can be shared to millions, instantly, in our super-connected world. Furthermore, brands are no longer owned by organizations, but co-owned with customers, employees, service partners and investors. And employees themselves want a sense of meaning and fulfilment from the companies they represent. There has been a general shift from a product-based economy to an experience-based one. For companies, the role of its customers and employees as ambassadors is of huge importance today. In short, the successful organization of tomorrow will deliver a customer experience that reinforces a sense of shared values with customers and stakeholders. This book defines a unique a fresh approach to the design, implementation and development of customer experience strategy in any organization
Alan Williams
  (Author)
View Author's Page
Alan Williams es un autor especializado en la enseñanza del inglés para estudiantes de bachillerato, colaborando frecuentemente con Margaret Baines y Kaitlin Edwards. Su trabajo se centra en la creación de recursos pedagógicos accesibles y efectivos, destinados a jóvenes que se preparan para exámenes y competencias en contextos académicos. Su enfoque didáctico equilibra la teoría gramatical, la práctica comunicativa y la preparación para pruebas, lo que lo convierte en un referente dentro de los métodos educativos angloparlantes.

Entre sus obras se encuentran libros de texto como Bridges for Bachillerato 2 Workbook, Advanced Contrast 2 Student's Book y Outlook for Bachillerato 2. Gracias a estos materiales, ha contribuido sustancialmente al aprendizaje del inglés en el ámbito escolar, especialmente en sistemas educativos de habla hispana. Aunque no se registran premios literarios específicos para él, su impacto docente —y su presencia en programas escolares oficiales— respalda su relevancia y eficacia profesional.
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