STRUCTURED SELLING. Sales Strategy and Tactics with a Target Marketing Purpose: Second Edition - Lee Roberts

Being a successful sales professional takes a plan-a winning plan!

Whether you are learning the career of sales, a new representative, launching a new product, or starting a new year of sales quotas, you need an approach to selling that puts your thoughts into action.

In Structured Selling, author Lee Roberts has identified a series of proven strategies and tactics intended to form a strong foundation for maximizing individual performance and success. By implementing structure to the sales process while building relationships, every representative can formulate an individual marketing plan that will create a winning situation. Mr. Roberts provides a framework of methods for all sales professionals to apply to their own careers while supporting their Sales and Marketing Department's product strategies.

Structured Selling is the ideal handbook as a learning tool for all professionals to build their own sales plan-a winning plan!