Name: Strategic Sales and Strategic Marketing
SKU: 54261741
Price: 91.01 NZD
Availability: InStock
Author: Lane, Nikala
ISBN: 9781138879362

Select your country

Americas

Europe

Rest of the world

portada Strategic Sales and Strategic Marketing

Type

Physical Book

Publisher

Routledge

Author

Lane, Nikala

Year

2015

Language

English

Pages

146

Format

Paperback

ISBN13

9781138879362

Edition No.

Synopsis "Strategic Sales and Strategic Marketing"

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

Customers reviews

Have you read this book? Login to add your review.

More customer reviews

0% (0)
0% (0)
0% (0)
0% (0)
0% (0)

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews

Strategic Sales and Strategic Marketing - Lane, Nikala

Synopsis "Strategic Sales and Strategic Marketing"

Customers reviews

Frequently Asked Questions about the Book

Is the book original?

In what language is the book written?

What is the format of this book?

Questions and Answers about the Book

Opinions about Bookdelivery