Name: Strategic International Marketing: An Advanced Perspective
Price: 238.70 NZD
Availability: InStock
Author: T. C. Melewar
ISBN: 9780230580244

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Strategic International Marketing: An Advanced Perspective

Type

Physical Book

Publisher

Palgrave

Author

T. C. Melewar

Year

2012

Language

English

Pages

332

Format

Paperback

ISBN

0230580246

ISBN13

9780230580244

Edition No.

2011

Synopsis "Strategic International Marketing: An Advanced Perspective "

Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing.

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Strategic International Marketing: An Advanced Perspective - T. C. Melewar

Synopsis "Strategic International Marketing: An Advanced Perspective "

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