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portada Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
146
Format
Hardcover
ISBN13
9783319945460
Categories

Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals)

Tom Harris (Author) · Springer · Hardcover

Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals) - Tom Harris

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Synopsis "Start-Up: A Practical Guide to Starting and Running a new Business (Management for Professionals) "

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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The binding of this edition is Hardcover.

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