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portada Sports Marketing
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9781032112787
Edition No.
0003

Sports Marketing

Michael J. Fetchko|Donald P. Roy|Vassilis Dalakas (Author) · Taylor & Francis, · Paperback

Sports Marketing - Michael J. Fetchko|Donald P. Roy|Vassilis Dalakas

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Synopsis "Sports Marketing"

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

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The book is written in English.

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The binding of this edition is Paperback.

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