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portada Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf
Type
Physical Book
Author
Publisher
Language
English
Pages
198
Format
Paperback
Dimensions
20.3 x 12.7 x 1.1 cm
Weight
0.20 kg.
ISBN13
9781523842322
Categories

Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf

Peter Steidl (Author) · Carl MacInnes (Author) · Createspace · Paperback

Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf - Steidl, Peter ; MacInnes, Carl

New Book Imported to New Zealand
Delivery: 27 Aug - 09 Sep Shipping: 16 to 20 business days.
NZ$ 80.15
Import costs and 15% GST included in the price ✅
NZ$ 80.15

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Synopsis "Shopper Marketing: Neuromarketing Strategies to Win the Battle at the Shelf"

This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book is for you if you want to develop a leading-edge shopper marketing capability or to review - and possibly update - your current shopper marketing practice. Carl MacInnes is a senior executive responsible for global shopper marketing practice at Fonterra, the world's largest dairy exporter. Dr Peter Steidl is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.

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