Name: Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers
Price: 81.70 NZD
Availability: InStock
Author: Sansom, Kevin
ISBN: 9781843800552

portada Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers

Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers

Type

Physical Book

Author

Kevin Sansom

Publisher

Wedc

Language

English

Pages

252

Format

Paperback

Dimensions

29.7 x 21.0 x 1.3 cm

Weight

0.62 kg.

ISBN13

9781843800552

Synopsis "Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers"

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A key question that is considered in this book (Book 2) is how best marketing approaches to utility management can be adapted to serve low-income areas so that sustainable services are achieved. The main target audience of this book is utility managers in low- and middle-income countries who are interested in innovative ways of serving more of their consumers. Many examples of applying different and useful marketing approaches for the urban water sector are provided, including guidance on pilot programmes for serving the poor and scaling up to city wide strategic marketing approaches.

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Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers - Sansom, Kevin

Synopsis "Serving All Urban Cunsumers: A Marketing Approach to Water Services in Low- And Middle-Income Countries: Book 2 - Guidance Notes for Managers"

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