Self-Inflicted. From the Streets to Entreprenuership - And the Lessons that Cost Me Everything - Matthew Sterling Fuller

Some people are born into struggle.

This isn't that story.

This is the story of a man who had a solid foundation, good family, strong values, and a clear understanding of right and wrong... and still managed to build, lose, and rebuild his life over and over again.

From being an outcast kid trying to find his place...
To running the streets and facing felony charges...
To building legitimate businesses, scaling teams, and generating millions...
To losing it all more than once.

SELF INFLICTED is a raw, unfiltered memoir about entrepreneurship, identity, and the patterns that quietly shape our lives.

This isn't a highlight reel.

It's the truth behind the wins and the cost behind them.

It's about using the same skill set to create success... and then unknowingly using those same skills to destroy it.

It's about fatherhood, loss, resilience, and the weight of decisions that can't be undone.

And ultimately

It's about what happens when a man stops blaming the world and takes full ownership of the fact that most of his struggles were self inflicted.

Inside this book, you'll discover:

The hidden pattern behind repeated success and failure

Why skills alone aren't enough and how they can work against you

The mindset shift from hustler to operator

Real lessons from building businesses across multiple industries

What it actually takes to rebuild after losing everything

How to break cycles instead of repeating them

This book is for:

Entrepreneurs who feel stuck in the same cycle

Anyone who has built something... and watched it fall apart

Those ready to take ownership and change their trajectory

Readers who want the truth, not the polished version

If you've ever felt like you keep ending up in the same place...

If you've ever questioned why success doesn't last...

If you're ready to understand the real reason behind it-

This book will challenge the way you see everything.

Because the hardest truth to accept is this:

Sometimes the problem isn't what's happening to you...

It's how you're operating.

And once you see that

You can finally change it.