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portada research paradigms, television, and social behaviour
Type
Physical Book
Illustrated by
Publisher
Author
Year
1997
Language
English
Pages
440
Format
Paperback
Dimensions
21.4x14.1x2.7 cm
Weight
0.61 kg.
ISBN
076190655x
ISBN13
9780761906551
Categories

research paradigms, television, and social behaviour

Joy K. Asamen (Illustrated by) · Gordon L. Berry (Illustrated by) · Sage Publications, Inc · Paperback

research paradigms, television, and social behaviour - Asamen, Joy K. ; Berry, Gordon L.

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Synopsis "research paradigms, television, and social behaviour"

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

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